"Two or three months before TechSpace opens a location in a new city, party planner, Mimi Hockman, puts on a whopping shindig complete with custom-made set, ambient lighting, hired actors and models and plenty of food and drink. The idea is to raise awareness about its office space and sign tenants on the lease before the doors open two to three months later. With four parties under its belt, this strategy has consistently saved the [the company] the expense of finding tenants through traditional real estate channels."

The Industry Standard
October 2001